"Quality" - an attribute that is in high demand in today's society and is steadily gaining in importance across all markets. This development moved the Bundesverband Golfanlagen e.V. to create an instrument that makes quality on golf courses objectively measurable. The protected brand "The International Golf Stars Classification", introduced in 2005, offers a clear market positioning, a transparent quality management and an optimization of the own marketing strategy.
The evaluation criteria - objective and transparent
The evaluation catalog of the "International Golf Stars Classification" consists of two parts, the minimum criteria and the actual survey questionnaire. The survey sheet is subdivided into 12 meta-criteria, which in turn are subdivided into several sub-criteria. In total, the survey sheet has over 200 different evaluation units. Each individual star category (10 categories from 1* to 5* Superior) thus places its own special demands on the golf facility to be classified and requires a higher number of points from category to category. All areas of the golf facility are examined according to objectively measurable criteria.
Determination of the guidelines
The expert commission of "The International Golf Stars Classification" defines the evaluation criteria and modalities in a binding manner and ensures their international applicability. The expert commission meets at regular intervals in order to adapt all framework conditions of the brand to the dynamics of the market. This ensures that "The International Golf Stars Classification" is always up to date with the latest market developments.
Objectivity, voluntariness and transparency
"The International Golf Stars Classification" is carried out on a voluntary basis according to transparent and objectively measurable criteria. Each golf course decides for itself whether it wishes to be classified. Without any risk or liability, each interested golf facility can determine its individual star category in advance by processing the survey questionnaire and then make its decision regarding participation.
The implementation and execution of the classification is carried out by external and independent auditors, who have many years of experience in the golf business and must also pass a selection procedure developed by the Bundesverband Golfanlagen e.V.. This ensures the highest level of professionalism and competence.
Step 1: Transmission of the completed survey form and the registration to the Bundesverband Golfanlagen e.V..
Step 2: Review of the survey form by the project manager and forwarding of the result to an inspector.
Step 3: Arrangement of an on-site classification appointment between the auditor and the golf facility, which takes place within a time window of four weeks.
Step 4: Execution of the classification on the agreed date and transmission of the official result to the Bundesverband Golfanlagen e.V..
Step 5: Sending of the official classification plate as well as the certificate of honor and a representative flag.
Step 6: Multi-media marketing of the new partner facility by the BVGA.
If you are interested in realigning and/or optimizing your golf course marketing strategy, please contact:
- Suzana Hopf
- Tel.: 08106 / 99 54 49 - 17
- E-mail: hopf (at) bvga.de
In order to do justice to the current development in the golf market, the Bundesverband Golfanlagen e.V. (Federal Association of Golf Courses) has created the short course seal as an instrument for addressing the target group of "golf beginners". The awarding of this quality seal serves golf courses with a short course (3 to 9 holes) to transparently address this target clientele. The responsible persons of golf courses with short courses have the possibility to take up an even clearer position on the market by this instrument. The short course seals are awarded in the categories gold, silver and bronze and are to be achieved through specified minimum scores.