"Quality" - an attribute that is in high demand in today's society and is steadily gaining in importance across all markets. This development moved the Bundesverband Golfanlagen e.V. to create an instrument that makes quality on golf courses objectively measurable. The protected brand "The International Golf Stars Classification", introduced in 2005, offers a clear market positioning, a transparent quality management and an optimization of the own marketing strategy.
The evaluation criteria - objective and transparent
The evaluation catalog of "The International Golf Stars Classification" consists of two parts, the minimum criteria and the actual survey questionnaire. The survey sheet is subdivided into 12 meta-criteria, which in turn are subdivided into several sub-criteria. In total, the survey sheet has over 200 different evaluation units. Each individual star category (10 categories from 1* to 5* Superior) thus places its own special demands on the golf facility to be classified and requires a higher number of points from category to category. All areas of the golf facility are examined according to objectively measurable criteria.
Determination of the guidelines
The expert commission of "The International Golf Stars Classification" defines the evaluation criteria and modalities in a binding manner and ensures their international applicability. The expert commission meets at regular intervals in order to adapt all framework conditions of the brand to the dynamics of the market. This ensures that "The International Golf Stars Classification" is always up to date with the latest market developments.
Objectivity, voluntariness and transparency
"The International Golf Stars Classification" is carried out on a voluntary basis according to transparent and objectively measurable criteria. Each golf course decides for itself whether it wishes to be classified. Without any risk or liability, each interested golf facility can determine its individual star category in advance by processing the survey questionnaire and then make its decision regarding participation.
The implementation and execution of the classification is carried out by external and independent auditors, who have many years of experience in the golf business and must also pass a selection procedure developed by the Bundesverband Golfanlagen e.V.. This ensures the highest level of professionalism and competence.
Ensuring quality standards is an important part of golf course classification. Specifically, the Bundesverband Golfanlagen e.V. (Federal Association of Golf Facilities) relies on quality checks here. Experienced experts from the golf industry check the fulfillment of requirements and guidelines of the golf course classification with the help of the current survey questionnaire and through regular test visits. Weak points and optimization potentials are thus continuously identified. This ensures that the quality of the golf facility always meets the current needs and requirements of the golf market.
Step 1: Transmission of the registration.
Step 2: Review of the survey form.
Step 3: On-site appointment with the inspector.
Step 4: Execution of the classification and transmission of the official result to the Bundesverband Golfanlagen e.V..
Step 5: Postal delivery of the official classification plate, the certificate of honor and the representative flag.
In order to do justice to the current development in the golf market, the Bundesverband Golfanlagen e.V. (Federal Association of Golf Courses) has created the short course seal as an instrument for addressing the target group of "golf beginners". The awarding of this quality seal serves golf courses with a short course (3 to 9 holes) to transparently address this target clientele. The responsible persons of golf courses with short courses have the possibility to take up an even clearer position on the market by this instrument. The short course seals are awarded in the categories gold, silver and bronze and are to be achieved through specified minimum scores.